Why you need Onyx – the Marketing and Maintenance Package

So you have a fresh logo and branding, an optimised website, and you’ve setup your social media pages (if not, check out our Pearl package first). You’re ready to start marketing your business – but what’s the best way to reach your customers? What happens if something goes wrong with your website? And how do you respond when a customer has trouble using it? If you’re comfortable handling these situations on your own then that’s great! However if you’re looking for someone to take the load off you, then this is where Onyx from Black Void can help.

A laptop showing website analytics

The marketing

All businesses need a marketing strategy, but often it’s hard to know where to start – particularly if you’re based in a different country to your own. We’ll help you figure out your target market (if you haven’t done so already) and the best way to reach them, then we’ll do the heavy lifting for you. Depending on your business that could involve writing articles for your website, keeping your social media pages up to date, and helping you with your online and offline advertising.

Of course you’ll want to know how well your marketing is working, so we’ll keep an eye on your analytics and tweak things as we go.

What goes on inside a business is just as important, so we’ll help audit your internal processes and offer suggestions on how to automate or streamline them.

We can also help you identify and set up different communication channels for your customers to reach you, and even assist with customer service and technical support.

A computer screen showing an HTML editor

The maintenance

Imagine owning a car and never having it serviced. Now imagine doing the same thing with your website. Most sites having multiple moving parts, and the technology is regularly updated. Even small WordPress based sites will need periodic updates to fix any security holes and improve the user experience. However with any major update there is the risk of functionality breaking.

We’ll help keep your website updated with the latest platform versions. Depending on the site and the size of the update, we may suggest setting up a temporary staging site to perform the update on, just to make sure nothing breaks. We’ll also deal with any server issues and other technical problems that may arise.

Larger custom built solutions will often continually evolve based on your customers’ feedback. We’ll work with you to identify what needs improving and will carry out the updates as required.

How it works

Onyx is a retainer package, which essentially means you pay for a block of our time each month. How many hours you pay for depends on your requirements, but we’ll discuss that with you before we start. Your hours will rollover up to one month, so you don’t need to worry about using them all up, and we don’t mind if you dip into the negatives a bit. Our retainer hours are discounted, but of course if you require a particularly large or urgent update you can pay for those separately at our standard rate.

We’ll work with you to create a list of the priority tasks for each month, and we’ll send you a status report at the end of the month so you can see exactly how your hours have been spent.

As always we’ll discuss everything with you before you agree to anything. If you’re interested in signing up to Onyx or have any questions, feel free to get in touch and we’ll get back to you ASAP. We look forward to hearing from you.